Lead Generation in Digital Marketing

Lead generation
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Lead Generation in Digital Marketing and its Benefits

What is Lead Generation

Lead generation is the process of finding out the customer’s means of communication such as his phone number, email id, address, name, address, social media profile link, etc. That is to know the process of finding and collecting the means of communication with the desired customer is called lead gen.

Types Of Lead Generation:

There are many types of lead gen. Some of the notable lead generation types are given below:

         i.            B2B Lead:

It is the process of identifying the ideal customers for your product or service, then attracting them to buy. It is an essential activity for sales and marketing teams.

       ii.            B2C Lead:

It is the process of companies or businesses selling to individual consumers. B2C lead generation is all about finding new prospects interested in your product, engaging them, and then turning them into potential buyers.

      iii.            Sales Leads:

Sales lead a generation is a person and business that may eventually become a client. Sales lead also refers to the data that identifies an entity as an essential buyer of a product or service. Businesses gain access to sales leads through advertising, trade shows, direct mailings, third parties, and other marketing efforts ETC.

     iv.            Common Leads:

Common lead generation means the amount of common lead it contains; common lead is any lead from a rock or mineral that contains a large amount of lead and a quite small amount of the radioactive progenitors of lead.

       v.            Map Lead Generation:

Map lead gen plan will map out a buyer’s decision-making process and determine the content strategy that will work best for the buyer at each stage. 

How To Find Leads:

Some of the notable lead generation finding types are given below:

  1. Google: Google helps us to find lead.
  2. Facebook: Facebook can also help us to collect lead.
  3. LinkedIn: This social media is very extremely well. It is the best media of collection for lead. It helps us to easily finding lead.
  4. Tweeter: It also helps us to find lead.
  5. Instagram: It quiets to help us finding lead.
  6. Map: Map is a quite best site for finding lead. It also helps us to collect and find lead easily.

Lead Generation Tools and Extensions:

Some of the notable lead generation tool types are given below:

  1. Snov.io
  2. Hunter.io
  3. Skrapp.io
  4. Clearbit connect
  5. GetEmail.io
  6. Kendo
  7. Lusha
  8. RocketReach
  9. Skrapp Enrich
  10. Lead 441
  11. Contactout.com
  12. Leadfeeder
  13. Prospect.io
  14. Hoovers
  15. Voila Norbert
  16. Reply.io
  17. Aeroleads
  18. Datanyze
  19. Hub spot sales
  20. Yet another mail merge.
  21. Boomerang for Gmail
  22. Global Database
  23. Sumo
  24. ConvertPuls
  25. MailChimp
  26. ActiveCampaign
  27. SendinBule
  28. OutreachPuls
  29. Unbounce
  30. Instapage
  31. Leadpages
  32. ClickFunnels
  33. SeedProd
  34. WPForms
  35. HubSpot
  36. Marketo
  37. Pardot
  38. Keap ETC

Some tools are free and some tools are paid, also some tools are free and paid for both. This tool helps us to find and collect easily desired leads. This extension is also helping us to find and collect easily desired email.

In addition, there are many more tools and extensions besides this, and they help us find leads.

The Aims of Lead Gen in Digital Marketing:

Lead generation can be broken down into basic sets of marketing activities that correspond with the customers buying journey, with the aims to;

  • Generate traffic to the business website
  • Convert those website visitors into leads
  • Convert the leads into customers

Lead Marketing:

To get traffic and generate leads, you can use various channels to promote your leading page.

Let’s go into details about this factor and also touch on a few other considerations.


Lead generation is the most effective strategy is to have a good plan and make sure there are excellent returns

Rather than using lead gen as a one-time tactic, approach it as part of your core business to create more customer-friendly experiences from the beginning. Taking up with all of the newest trends in lead gen can be a challenge, but it will help your business and career.

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